
Source: Freebase
Effective December 1, 2009, The Federal Trade Commission (FTC) will be adopting revised guides concerning the use of endorsements and testimonials in advertising. These regulations, 16 CFR Part 255, could drastically affect the legality of any endorsement and testimonial you may use. As one who publishes endorsements or testimonials to advertise your product or service, provides an endorsement or testimonial for free or for a fee, or otherwise utilizes endorsements or testimonials, this particular regulation has far-reaching implications.
So how do you know if Part 255 affects you? Multiple facts and issues must be reviewed and considered in order to determine the applicability of Part 255 and compliance therewith, including:


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